The Power of Two

Clients will sometimes request that just one of us shoot an event in an effort to either save money, fit in schedules, or just minimize the amount of people in the room. With few exceptions we always refuse. If you hire Boldt because you like the Boldt look, then you need us both there. Heather and myself are Boldt Collective. The things I shoot without her are never going to match up to what I shoot with her. Having a partner allows you to drive creativity, build off ideas, and spur friendly competition. It is, in my opinion, what takes our work to the next level.

The most recent Atlantic has a great article about this idea. How two different personalities can drive a pair to succeed and create much more than we could alone. It's a fascinating idea and well worth the read. Here is one of my favorite parts:

For centuries, the myth of the lone genius has towered over us, its shadow obscuring the way creative work really gets done. The attempts to pick apart the Lennon-McCartney partnership reveal just how misleading that myth can be, because John and Paul were so obviously more creative as a pair than as individuals, even if at times they appeared to work in opposition to each other. The lone-genius myth prevents us from grappling with a series of paradoxes about creative pairs: that distance doesn’t impede intimacy, and is often a crucial ingredient of it; that competition and collaboration are often entwined. Only when we explore this terrain can we grasp how such pairs as Steve Jobs and Steve Wozniak, William and Dorothy Wordsworth, and Martin Luther King Jr. and Ralph Abernathy all managed to do such creative work. The essence of their achievements, it turns out, was relational. If that seems far-fetched, it’s because our cultural obsession with the individual has obscured the power of the creative pair.
— Joshua Wolf Shenk, "The Power of Two" The Atlantic 6/25/14

With tired eyeballs,